Pantone has announced its Colour of the Year for 2023.  Viva Magenta 18-1750 is a beautiful red shade, which vibrates with vim and vigour. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

 The colour is described as powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a colour that is audacious, full of wit and inclusive of all.

According to Leatrice Eiseman, Executive Director, Pantone Color Institute:

 “In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.

 Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”

This vibrant Pantone red pairs well with deep jewel tones like emerald green and navy blue, as well as pops of neon.

It is more versatile than you may think and can be easily paired with other pinks and reds to create a rich and delightful aesthetic.

You can create contrast by using lighter tones and letting the bold Magenta stand out on its own.

You can soften Viva Magenta by pairing it with muted earthy hues like sandy beige and cinnamon brown.

Are you inspired to try and introduce a touch of Viva Magenta into your décor this year? Mary’s Interiors has a wide range of fabrics and can help you source the perfect option for your home or office. Get in touch with us today. For more information call us on 011 268 0329 or visit our showroom for more information. You can also email nikos@marysinteriors.co.za.